Sallie Mae -> Navient

5 Aug

photoLet’s imagine the conversation that went along with this decision:

“…people hate us! “Sallie Mae” has one of the worse reputations, customer service, and the people have caught onto our scheme to screw them over any way we can! This is a real problem! If people realize our shenanigans they’ll demand we improve or worse!”

“I know how to fix this! Lets just change the name! It’s not like the people who have student loans with us are intelligent, educated people, they’ll never get that we are changing our name to get away from our bad reputation!”

“PERFECT! Lets call ourselves Navient!”

Sounds about right don’t you think? Too bad they continue to underestimate the degree holding people who have the great misfortune having their loans through Sallie Mae….I’m sorry Navient, the words are so interchangeable.

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